It seems like there’s an app for everything and everyone these days. Interested in meeting your soulmate by being matched with them based on the things you both hate? There’s an app for that. Want to earn gift cards and other prizes by simply walking around? There’s also an app for that. At the beginning of 2018, there were over 2 million apps available for your downloading pleasure in Apple’s App Store – and even more at your disposal if you’re an Android user, with just over 2.5 million options available in the Google Play Store.
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With thousands of apps being added each and every day, there is a lot to learn about users and their preferences and in turn, endless ways to analyze and utilize the data. As a text marketing company, we’re always interested in learning more about people’s cell phone habits, including the types of apps people use most often. This prompted us to use Google Trends search data from the past 12 months to explore the most popular apps in the U.S. for a few different categories: health and fitness, dating, and fantasy football. In addition, we also looked at the most popular app overall in each state regardless of category.
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Looking for Love? The Most Popular Dating Apps in Each State
We first looked at search data for some of the most popular dating apps. While the popularity of Match, Tinder, and eHarmony shouldn’t come as too much of a surprise, there were quite a few states where the most searched dating app was one we were not as familiar with. Coffee Meets Bagel, for starters, a popular search for residents of both Hawaii and California, helps match users without the use of swiping. And there’s Hater, an app antithetical to your run of the mill online dating site, where users are matched based on the things they dislike rather than shared interests that proved to be the most searched dating app for Nebraskans.
The most unique dating app from this study is Huggle, top search from Florida, which matches users based on their shared places they frequent most. Another interesting take away from this data was the popularity of LGBTQ+-focused dating apps, which account for 16% of most searched dating apps used across the U.S. By learning which dating apps are being searched for most, we are able to get a bigger picture about the ways people choose to connect in the digital age.
Health and Fitness Buffs’ Most Searched Apps
We next looked at searches for the 25 most downloaded free health and fitness apps as of 10/8/18. Fitbit continues to dominate the health and fitness app scene and takes the top spot for most searched health and fitness app in 28% of states. Other fitness tracking top contenders include MyFitnessPal, Lose It, and Nike Run Club which account for another 26% of states.
One app you may not be familiar with, unless you live in Louisiana or Mississippi, is Sweatcoin, an app that pays you in virtual currency everytime you exercise. The currency can then be exchanged for sports watches and gift cards, which makes for a great added incentive when deciding whether or not to hit the gym. An interesting take away from this particular category is the rise in apps focused on guided meditation, which include the Calm and Headspace apps. By using these apps, people may be seeking out something more to take on the day or simply relax and unwind at the end of a long day.
Fantasy Football Fans’ Top Apps
It’s the time of year for fantasy football and these popular apps are likely being used more than ever as we approach the NFL playoffs. After analyzing search data for some of the most popular fantasy football apps, there were clear favorites in each region of the U.S. The East, West, and Midwest all seem to have their own unique go-to search when it comes to building their fantasy teams. In the east, FanDuel, NFL Fantasy Football in the West, and Yahoo Fantasy Sports takes the top spot in the Midwest. The next top search is DraftKings which pops up in the Northeast and Southwest.
In the heavily populated states of New York and California, Footballguys Fantasy Football seems to be interesting fans. The reason for such a clear divide among regions could be multifaceted. Regional teams and their fans may designate a specific app as their favorite or there could be an element of apps ensuring peak rewards to bring more fans on board. Either way, it’s certainly interesting to see how where you live can have an effect on the searches you make.
The Most Searched Apps Overall
And finally, we have made it to the overall most searched app across all categories. For this portion of the study, we looked at searches by state for the 50 most downloaded apps as of 10/8/18. Entertainment apps appear to be the clear winner in these results, but the type of entertainment varies between games, music, social media, and TV & movies. Games, which account for 30% of states’ overall searches, include the popular Fortnite, Happy Color, and Paper.io 2. Music apps comes in second, making up 14% of states’ top searches.
The top search in DC, Gmail, shouldn’t come as too much of a surprise and the same goes for Uber in Nevada. Initially, it was interesting to us that social media apps make up only 4% of states’ most searched apps, but many of these apps often come preinstalled on phones and tablets when purchased new, which could be the reason for low numbers in this particular category.
While there are many takeaways from the data gathered in this study, it’s clear that entertainment is a primary motivation behind many app searches and where you live can have a big impact on your searches. We’ll be curious to see which apps launch in 2019 and how the new additions impact searches in each state.
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Looking for different dating sites?
Dating isn’t always easy. Finding someone inthe real world that you like enough to start a relationship with is often difficult and a bit ‘hit-and-miss’. This is why more and more people are turning to internetdating to meet their ideal match.
Technology has radicallychanged romance, with as many as one in five newrelationships now starting on anonline dating site. Top datingwebsites are a popular, non-intimidating way to meet like-minded singlesfor companionship, love or a long-term relationship.
There are plenty of Canadian lifestyle dating websitesyou can join, where you’ll be able to browse member profiles for a potential date and make personal connections without even leaving the comfort of your own home. Many of the best dating sites let you register for a month’s website use, so you can get a feel for online dating before committing to a premium service.
The best relationship-focused dating platforms concentrate on matching people that are compatible for a serious relationship. Sites such as eHarmony, which call themselves relationship sites, are set up slightly differently to other services and are created with the sole aim of helping singles to fall in love.
When it comes to measuring online dating success, it’s hard to argue with the huge number of couples that have met through online dating websites and have gone on to be happily married.
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Why should I use dating sites?
Online dating offers certain benefits that are hard to come by with traditional methods. It’s accessible and easy for everyone to use, which is why millions of people in Canada have subscribed to an online dating site.
Simple to get started
Some singles may find the idea of joining a dating site daunting, but getting started is easier than you think. Many of the top ones have a simple sign-up process, and a clear, user-friendly design that makes finding potential dates straightforward.
On the best dating sites,once you’ve filled out your profile, all youhave to do is filter the gender, location, age, and common interests of othersingles to find suitable matches. You’ll be able to pinpoint exactly the kind ofperson you’re looking for.
Expanding your dating pool
Before online dating,meeting peopleto date who were outside of your social circle or place of work was challenging.Online dating helps to widen the dating pooland connect with people youprobably never would have met,so you have a greater chance of meeting someone who you’re compatible with.
Setting the pace
Whetheryou’ve been looking for the right person for a while or have recently divorced,it’s important to pick the pace that works best for you when itcomes to dating. Online dating lets you initiate conversations with othersingles, even if you’re not ready to meet face-to-face yet. You can control whoyou’re contacted by, and when you reply.
It’s convenient
One of the main benefits of signing up to dating platforms is how convenient it is to find the possibility of love. You’ll find many of them also have a dating app,which is often free to download and offers all of the same features as the desktop version. You’ll be able to use innovative swipe features to search through profiles wherever you go.
Plenty of success stories
Online dating works. Whichever app or platform you decide tojoin, you’ll be able to read through all the success stories of people who havemet their ideal match from browsing through profiles or from being sent acompatible match. Once you’ve signed up, there’s always the potential to meet someonespecial.
For more advice check our tips and guides on serious dating!
Can dating sites be trusted?
It’s important that you trust the dating platform youwant to use, and that it gives you a safe and secure dating experience. Look for sites that aremembers of the Online Dating Association,which have measures in place to safeguard against scams and fake profiles.
You can also take steps to protect yourself againstfraud and scams.
- Choosing the right profile photo – Make sure you don’t include any children inyour photo, and only post pictures thatyou’d be happy with your work colleagues seeing.
- Getting to know someone – As scammers do sometimes get past a site’ssafety measures, remember never to send anyone money or give anyone your bankdetails. You should report anyone whomentions money to the dating site so they can remove the profileimmediately. Staying within the site’s messaging and chat rooms is advised, andbe wary of anyone who wants to take things away from the site too quickly.
- Meeting up safely – Arrange to meet somewhere public, and let friends and family know where you’remeeting.
Benefits of paid dating sites vs free sites
There’s so much choice that choosing the best one for you can be a little confusing. It’s worth deciding whether you want to pay for a site’s features, or if you prefer to find your match using a free dating site instead.
Free sites
Asanyone can join a free site, you may find that there are a high numberof members that are looking for hook-ups instead of trying to find love. It canoften be challenging to filter these singles out of your searches.
Free sites aremore limited in theirfunctionality compared to paid sites, and suggested matches are usuallybased on location rather than personality or interests.
Paid
For those looking for a serious relationship, a paid site can sometimes be the better option. Although you’ll need to pay monthly for a premium membership, it also has its advantages. Members of paid memberships are often more serious about finding someone for a long-term relationship, rather than just looking for casual dating.
Another benefit is that each member can beidentified from their card details, so it reducesthe number of scammers and encourages a much safer online dating experience.Search results of paid sites are often of higher quality, and you can searchand filter members by more than just gender and location.
You’ll also bemorelikely to connect with active singles as they’ve paid a subscription, wherefree sites can have a high number of unused profiles in search results.
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Which dating site is best for serious relationships?
Ifyou want to find something long-term, it’s probably worthwhile signing up toa paid dating site. You’ll need to look at the sign-up process of the siteyou want to join, as the best dating sites for serious relationships require more detailed profiles to help match you withcompatible singles.
Ratherthan determine your compatibility based on photos or a short bio, someonline dating platforms will ask you to complete a comprehensive personality test to identify matches in your area. It can nearly an hour tocomplete questionnaires, which makes for a more commitment-oriented user base.
Online dating apps and platforms can then send you up to 10 matches each day based on questionnaireanswers, with an emphasis onquality over quantity for the matches suggested.
On some online datingapps, you can alsosearch usingkeywords such as ‘commitment’ or ‘looking for something serious’ so you canmatch with other members that are looking for something similar.
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There’sno set-in-stone rule that some websites are better for relationships, andothers are simply for hook-ups. There are people with different intentions on every online datingplatform, so take some time to see what kind of people you meet on the site andhow they communicate with you.
Are platforms worth paying for?
Both free and paid dating sites are popular, and it oftendepends on what you’re looking to get out of the site and what features aremost important to you. Some people may prioritise the ability to message forfree over a site’s innovative search algorithm, and others may prefer a paywall to help block out casual users and scammers.
It also depends on how much you’re willing topay to use a dating site. You might be happy to pay a subscription fora dating website, but you’ll want to make sure that subscribing to an expensivemonthly membership is worth it. Prices for paid sites also vary, so ifyou do decide a paid site is for you, you’ll need to weigh up how much eachsite charges.
It’sworth remembering that online dating websites offer instalment plans or discountsif you subscribe to the premium service for a longer length of time. Athree, six and yearly membership can be heavily discounted in comparison to amonthly membership.
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You shouldn’t write off an online dating site because it’s free, just as you shouldn’t join a paid site and assume it will deliver quality. Before you decide on the best one for you, spend some time using the functions and browsing profiles to get a feel for what you like and don’t like.